Sierrafox was born in Milan by an idea of Stefano Figini, a teenage rocketry enthusiast.
Everything has started with the first rockets built and the first books read, up to his emotions felt by the first launches. His knowledge of this topic and of this world expanded enormously. These experiences soon converted this hobby into something more important.
About twenty years ago he had an idea to use then new and unknown world of Internet, establishing the website Sierrafoxhobbies.com: an e-commerce site dedicated to the sale of specific products for the rocketry hobby. From the first small order of few kits and motors up to larger and more specific requests.
The passion has become an activity on its own. In the early 2000s the site became a reference point for all the Italians fans, though not only that.
Attendance at launch meetings around Europe and the close collaboration with ACME, Italian Association of Rocketry, increased the number of customers and the existence of Sierrafox world. Professionalism and reliability become the essential elements of the e-commerce site.